An introduction to our company

Emerald Group International began it's life as a Sales & Marketing Consultancy, however it was not very long until we had to diversify.

We have our own in house web design business, together with hosting, domain registration and internet marketing. This came about as we were unable to get companies to produce exactly what we were looking for. They did not seem to listen to "what the customer wants!"

We also have our Sales & Marketing Management Division which offers both sales and marketing courses together with sales management training.

Another section which attracts a lot of interest is our Mystery Shopping.

You will see that all of the above are very closely linked and all involve around sales, marketing and customer service.

By browsing through the pages of our website we are sure that you will find many sources of information on the various products and courses which we provide.

Michael Bergin set up GOEGI | Professional Sales Training for the Motor Industry because he was frustrated by some of the standards he came across during his time working in Dealerships. Michael has worked with various franchises, namely Mercedes, Audi, Kia, Nissan, Renault, Alfa Romeo, Fiat, Ford and Skoda to mention but a few. Michael has held various positions from Service Reception, Sales Executive, Sales Manager, Business Manager and Dealer Principal. Michael was elected a Member of the Institute of the Motor Industry and is also a Fellow of the Institute of Sales and Marketing Management. He has been in sales for in excess of thirty years. When he first began in sales, it was in the days of cold calling, knocking on doors in all kinds of weather or constantly on the phone ignoring the 99 that said NO until he got the 1 that said YES!

He has seen the various changes within the Motor Industry, the way in which our customers are purchasing their cars. The Internet is now alive with online offers without the need to visit the dealership. The customer is more aware of the cost of vehicles before they enter the dealership. However Michael still believes that we have the same opportunities today to sell cars as we did in the eighties or nineties.

He was instrumental in the setting up of Kia Direct in the UK. This was a franchise that had no showroom and covered the whole of the UK. When a customer contacted Kia Direct, full details were taken and an appointment was made to bring the requested vehicle to that persons home or business for the test drive. You would often drive 100 miles to show and demonstrate the car having qualified the customer prior to the visit. In this scenario the salesperson had to have got it right every time. There was no room for error.

Michael has seen the attitudes change within the Motor Industry, Lower Profit Margins, Stiffer Competition and Higher Margins to name but a few, however many General Managers, Sales Managers and Business Managers fail to grasp the opportunities. We have salespeople who  either have no formal training or do not use what they were taught. We see this on a regular basis when we Mystery Shop Dealerships.

The overall success of the motor industry ultimately depends upon sales. There is a huge demand for well-trained professional salespeople who have the ability and aptitude to meet the ever-changing world of technology. Dealerships that invest time and money in a professional sales training program will receive the best results with a highly qualified sales staff. A good professional sales training program provides the proper education and motivation that is needed in today’s highly competitive field of motor sales.

GOEGI are delighted to welcome Sarah Dallaghan MA MIMCA FSII on board. Sarah has her own company "HiSales", which she set up in 2002.

Sarah has been in sales for 18 years and has sold in the Information Technology, biotechnology and advertising industries. She cultivated her results oriented, motivating sales training style during assignments for the Audit Diagnostics, WinWin, MoneyMate, Claymon Laboratories, Cimco, Nexala, Trintech, and FAS.

She has held senior sales positions in Ireland and the UK with the Financial Times, Anachem, Gateway and the Sunday Tribune.

In addition to her sales experience she has an in depth understanding of technology and was involved in major software development projects.

Sarah graduated in science from Trinity College Dublin, education and training from NUI Maynooth, and marketing from the Marketing Institute.

Sarah is on the Mentor Panel for Enterprise Ireland.

Sarah is a fellow of the Institute of Sales and a member of the Institute of Business Advisors.

Hi-Sales approved Training Programmes and Trainers have been placed on the FAS/EI National Register of Trainers.