Emerald Group International | Sales & Marketing Management Professionals

GOEGI | Professional Sales Training for the Motor Industry

Our In-Dealership Training Courses

Why Gamble With Your Sales Training?

The Road To Success

Do you want to be the Best? We invite you to take The Road to Success.

The Road To Success is a comprehensive and professional sales training program that has been mastered through 30 years of successful application. It is designed to instil the most practical and proven methods and skills that not only improve sales, but customer satisfaction too! The Road To Success is Educational, Motivational, and Inspirational!

Let GOEGI Sales Training Group prepare you and give you the necessary knowledge you'll need to succeed in the automobile sales. Read More

SALESPEOPLE
GET ON THE ROAD TO SUCCESS

If you have good people skills and want more than the average person, training is the key to your success. Through our Training Program, we will train you on how to SUCCEED in automobile sales.
Your success in automobile sales depends on your ability to get the customer to like and trust you. This is where you will build your customer base. We will teach you how to perform a professional product presentation. We will also teach you the most effective techniques of getting a commitment to purchase and closing the deal.

What We Will Cover

The Meaning of Integrity
The Ultimate Objective of the Successful Salesperson
National Shopping Statistics
General Responsibilities of the Automobile Salesperson
The Road To The Sale

Each delegate leaving the course will be supplied with a manual and CD's for follow up at the Dealership. Read More

Selling Skills Course
(Beginners Course)

2 Day Program - 9am - 5pm

The GOEGI Selling Skills Course is a two-day intensive program for salespeople who have been selling for less than 1 year. The Selling Skills Course covers everything from the moment the salesperson steps onto the showroom floor, to how to handle a slump, and everything in between. Salespeople will be given real-life information and techniques enabling them to grasp the concepts easily, and begin using them immediately. This course can be customized to each dealership's methods and policies based on management's suggestions.

Topics in this course include:

What is Selling?
Sales Professionalism
True Customer Service
How To Get Started
Meeting & Greeting
Qualifying The Customer
Trial Closes
Inventory Walk Around
Competitive Analysis
Product Presentation
The Features and Benefits
The Demo Ride
Negotiations
Objections and Closes
Switching to a Used Vehicle
Out of Stock v Dealer Trades
Leasing v Buying
What If You Don't Sell the Vehicle
Now That You Have Sold the Vehicle
The Pre-Delivery Procedure
The Handover
Paperwork
Follow-Ups
Dealership Organization
Phone-Ups
Phone-Up Presentations
Prospecting

For less than 4 salespeople, this course can be accomplished in one day if the dealership would like, or split into two half-day sessions so your sales floor will always be covered.

Where Do You Want Your Salespeople To Be?

Run & Grow Your Business
(Advanced Course)

1 Day - 9am - 5pm

Run & Grow Your Business is not a selling skills course, but a well-defined, step-by-step course that teaches your salespeople how to "run their business like a business" as compared to running their business by "pot-luck", which basically means, whatever happens, happens.

When salespeople are hired into the dealership, they are given a free phone, a free desk, a free telephone answering service, a free advertising budget, and a million Euros worth of stock, and told, "now go over to your desk and run it just like it was your own business". And that became the problem. Most salespeople don't know how to run a business. So GOEGI created this course to help salespeople learn how to develop more business, make more money, and create and sustain a long-lasting career.

Topics in this course include:

What is a Professional Salesperson?
Money: Do You Know How to Make It?
Your Road & Map to Success
Evaluating Your Qualities as a Business/Salesperson
Determining Your Current Financial Situation
Developing a Business Plan for a Strong Foundation
Determining Your Strategies for Your Major Companies
Developing Yourself a Marketing Strategy
Writing a Daily Plan
Organizing Yourself for Increased Productivity
Gaining That Competitive Advantage
Following-Up to Develop Future Business
Using a Computer to Develop Your Business

Negotiating and Closing Techniques Course

1 Day - 9am - 12pm for half your salespeople
1pm - 4pm for the other half of your salespeople

The only way that salespeople and dealerships get paid for their efforts is if a deal is closed. There is no other area in the sales process where you can actually make money other than closing. It's reasonable then to assume that salespeople need to become great negotiators and closers. But the fact is, negotiating and closing is the least studied or practiced area in the entire sales process.

This course does not deal in, what I call, "B S" techniques. These are techniques that look good on paper, sound funny when you say them, but do not work in real life situations. Customers have become too sophisticated and impatient to stand for these techniques. What this program does is teach salespeople and managers the proven concepts that will create more sales and profits.

Some of the topics include:

How Not to Be Afraid of Negotiating
Building Trust and Rapport
Trial-Closing
What the Customer Knows About Negotiating
Negotiating Against the Competition
Understanding How Customers Make Buying Decisions
Using Silence in Negotiations
Negotiating and Closing Techniques That Work
Discounting and Price Issues
Using Testimonials During Negotiating
The Successful Sale

Winning the Internet Sales Game

1 Day Minimum - 9am - 5pm

The internet is a great way for dealerships to not only increase their sales, but also increase their brand image and communicate with their customers. The problem is, most dealerships do not know how to develop internet sales. Make no mistake about it, selling from the internet is a lot different then selling on the showroom floor. There's a whole different philosophy on how you maximize your chances for sales.

Most dealers understand that the internet can change their dealerships, they just have no real concept of how. Building a web business is like building a brand new business within your business - a business that needs its own life and infrastructure. Making it more difficult, your web business is probably alien to you because the rules and character of the Web are different. For example, imagine for a moment that you were going to start a gym in your dealership. It would take new skills and understandings to do it effectively, and you would hire people with different skills than were previously required by your dealership (fitness instructors, weight consultants, etc.). You would use your business knowledge, but it would be just as alien to you as your web business. It's the same with your internet department.

Winning the Internet Sales Game is a course that will help you achieve your e-sales goals.

Topics include:

Looking into the Future
Benchmarks of the Most Successful Dealerships
Understanding Your Website
Understanding Search Engines
Understanding Internet Technology
Internet Leads and Lead Providers
Understanding the Internet Customer
Developing an Internet Business Plan
Developing an Internet Staff
The Power of Email
Follow Up
Understanding the Online Selling Process
Selling on eBay
Email Lead Management Programs
Email Direct Marketing Programs

How to Be a Great Manager

1 Day - 9am - 4pm

This is a leadership course for your department managers. It's not only important for a manager to understand the technical aspects of the job and performing the routine tasks of the department. A great manager also has to be a great leader. A leader is someone that employees look up to, respect, become excited by, and want to support and follow.

This course will get managers to understand the following:

What Employees Look for in a True Leader
The Management Responsibilities
Understanding Your Management Style
What Makes a Great Manager
How to Hire the Right People
Looking for the Right Attributes in Your Employees
How to Conduct a Successful Sales Meeting
Training for Increased Productivity
Ways to Motivate Your Employees and Yourself
Effectively Praising and Critiquing Your Employees

Unlock The Secret

In this astonishing program are ALL the resources you will ever need to understand and live The Secret. For the first time in history, the world's leading scientists, authors, and philosophers will reveal The Secret that utterly transformed the lives of every person who ever knew it... Plato, Newton, Carnegie, Beethoven, Shakespeare, Einstein.

Now YOU will know The Secret. And it could change your life forever. Find out more

Telephone and Follow-Up Course

1 Day - 9am - 12pm for half your salespeople
1pm - 4pm for the other half of your salespeople

A salesperson's ability to handle telephone calls professionally and following-up consistently will be the determining factor for gaining additional sales per month. An individual calling for information on the phone should be handled just like a person walking through the door. The way you deal with their questions and responses will make the difference between getting an appointment, or wasting your time. Once a salesperson meets and/or sells a customer, following-up professionally becomes the cornerstone for a long career of repeat and referral business.

This course covers the following:

Why Salespeople Don't Use the Phone Properly
How to Determine Your Current Performance
Philosophy of the Telephone Customer
Philosophy of the Telephone Salesperson
Telephone Body Language
Preparing Professional Responses for Telephone Objections
Creating a Telephone Presentation
Following Up to Develop Future Business